Visual Systems, Campaign Delivery & Institutional Communications

18+ years supporting public-facing campaigns, institutional identity systems and large-scale visual programmes across education, cultural and commercial environments.

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My experience spans tertiary arts education, cultural institutions and commercial brands, including a decade at
The Hong Kong Academy for Performing Arts as Project Officer (Digital Media), supporting visual communications, digital media production and institution-wide campaign rollout.

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My work combines art direction, project coordination, stakeholder liaison, vendor management and hands-on production across print, digital, event and environmental channels. Projects range from institutional identity systems and long-cycle publications to officially issued philatelic design, city-scale OOH campaigns and AI-integrated production workflows.

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Selected clients and commissions include The Hong Kong Academy for Performing Arts, Hongkong Post,
The Hong Kong Jockey Club, China National Arts Fund, Maxim’s Group and J.V. Fitness.

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Career highlights include an officially issued Hongkong Post special stamp, HKAPA 40th Anniversary identity, China National Arts Fund × HKAPA Greater Bay Area programme, HKJC’s citywide community campaign, full-body Hong Kong Tramways wraps, MTR network campaigns, Causeway Bay SOGO LED and large-scale façade media.

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My practice is grounded in traditional craft — Chinese calligraphy digitisation, custom logotype design, pre-press, colour management and fine-print production — while extending into AI-integrated workflows for campaign development, visual adaptation and production efficiency.

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Built for clarity, consistency and reliable delivery.